West Cumbrian MP Jamie Reed has welcomed the new VisitEngland campaign ‘Home of Amazing Moments’.
The campaign, which features Wastwater in the Copeland constituency, aims to inspire people to holiday at home, including in the Lake District. The campaign is expected to generate more than 1.3 million additional overnight stays in 2016, with a £100 million boost to the UK economy.
This news comes three months after Jamie Reed MP visited Heathrow Airport to see the advertising campaign that the airport organised with VisitBritain, to let the world know that Cumbria is still open for business despite the devastating winter flooding.
Copeland MP Jamie Reed said:
“I am delighted that VisitEngland have chosen to include Wastwater in their Home of Amazing Moments campaign. I encourage anyone to visit the Lake District, they will not be disappointed by the awe inspiring scenery that locations such as Wastwater offer in abundance.
“My constituency plays host to the highest peak and the deepest lake. I am incredibly proud to be West Cumbrian, and to represent this beautiful part of the world in Parliament.
“The flooding that we experienced during the winter caused devestation to local families and businesses. However, Cumbrian communities demonstrated their resilience and we have remained open for business”.
VisitEngland/VisitBritain Chief Executive Sally Balcombe said:
“From taking a dip in Wastwater Lake in the Lake District to riding the waves at Surf Snowdonia, from watching sunlight breaking over the Scottish Highlands to walking in the footsteps of giants along The Giant’s Causeway in Northern Ireland, the UK is packed full of incredible experiences that you can’t get anywhere else.
“By showing the sheer diversity of activities right here on our doorstep we want to inspire people to book a trip right now to discover their own amazing moments, driving growth in tourism across our nations and regions and spreading its economic benefits across the UK.”